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Recyclable Bicycles is marketing a new electric bike made entirely from recycled materials. Convinced of the success of his model, the manager hopes to sell 200 at a price of 1,200 euros by Christmas.
At the end of December, he sold 220 bikes, but was forced to offer average discounts of 20% to customers in the face of competition from Decathlon, which launched its recyclable bike at the same time.