According to the textbook, why is storytelling important in business modeling?

Question

Accepted Answer

It allows people to suspend disbelief in the unfamiliar.

Answer

It allows people unfamiliar with the industry, or just unintelligent, to buy into a business model.

Answer

It entertains people enough to listen to the business model be presented.

Answer

It causes people to sympathize with the protagonist and advocate for the better business model.

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