Starbucks South Africa is negotiating a new distribution agreement with a regional logistics company. To ensure both parties are aligned on objectives and evaluate fairness in the agreement, which of the following steps from the collaborative negotiation infrastructure should Starbucks South Africa prioritise?

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Designing a negotiation launch process by setting up a series of introductory meetings to establish working relationships and shared terminology

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Developing a negotiation database by documenting the outcomes of previous distribution agreements and identifying best practices

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Instituting a feedback mechanism to assess the effectiveness of the negotiation and capture lessons learned for future distribution agreements

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Building a preparation process by conducting a comprehensive analysis of both parties’ interests and brainstorming potential value-maximising terms specific to regional logistics challenges

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Starbucks South Africa is negotiating a new distribution agreement with a region...

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