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Starbuck’s story began in 1971 in Seattle. The first Starbucks was opened in Pike Place Market, offering fresh arabica sourced roasted coffee, tea and spices. Starbucks, the premier roaster and retailer of specialty coffee in the world, has been committed to ethically sourcing and roasting high-quality arabica coffee ever since. They have more than 30 000 stores worldwide, of which a few of these stores are in South Africa. Which one of the following is an example of threat for Taste Holdings?