The seriousness of potential harm, the defendant's financial position, and whether the defendant owed a moral as well as a legal duty to the claimant. 

The foreseeability of harm, the claimant's age and occupation, and whether insurance is available. 

The likelihood of injury, the seriousness of potential harm, the social value of the activity creating the risk, and the cost of preventing it. 

The likelihood of injury, the claimant's conduct, and whether the defendant's actions were in accordance with public opinion. 

The likelihood and seriousness of injury, the defendant's motive, and whether the defendant apologised afterwards.