George runs a small business where he sells custom-made clothes. He has been keeping records in books and advertising through word of mouth. Recently, he noticed that fewer people are visiting his shop, and many potential customers are asking if he has a website they can visit to view his products.

Feeling left behind, George talks to his friend Wainaina, who has just enrolled in a web development course. Wainaina tells George, "You can reach more customers if you have a simple website showing your products and prices."

George responds, "I don’t know how websites work. And besides, I’m not a computer expert. Isn’t that stuff too hard to learn?"

Question:

Using George's scenario above, answer the following questions logically:

1. What business challenges is George facing that could be solved with a basic website? (3 Marks)

2. How might someone like Wainaina, who is learning web development, help George solve these challenges? (3 Marks)

3. Based on what Wainaina said, what do you think building a website might involve? You don’t need to define it, just describe in your own understanding. (2 Marks)

4. Why do you think many small businesses today are being encouraged to use websites, even if they are not technology-based? (2 Marks)