The Chinese smartphone manufacturer OnePlus chose to named its successor phone the 5 (it succeeded the previous line of smartphones named the 3 and 3T). The number 4 was avoided due to the Chinese Mandarin word for "four" (四, pinyin: sì), sounding quite similar to the word for "death"  (死, pinyin: sǐ). Which major force in this company’s macroenvironment caused it to pursue this decision?