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Given the discussion in the book, which of the following emotional appeals is likely to be more effective?
Alice is three years old and loves to play with her animals. But little Susy has never felt the wonder of seeing a real live animal. With only three pounds you can help children like Alice experience the world of greyhound racing.
Shocking statistics show that 670,555 children in the U.K. have never experienced high culture. You can make the difference to these children’s lives – give just three pounds to your local opera house and let “Arias be for all-of-us”.
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