Read

the paragraph below and fill in the missing word in the sentence below that

best describes disruptive innovation.

“Disruption” is best

defined as the act of creating interest where there was none before, which

leaves industry leaders and society and/or organisations without an appropriate

response, while “innovation” can be defined as the act of turning an idea or

invention into a product or concept that has a specific value (e.g. economic

value) and satisfies a need. What then would you say is the purpose of a

disruptive innovation? Disruptive innovation … the status quo.