Checkers Sixty60, an online grocery retailer, has seen rapid growth in online orders and is struggling to manage its last-mile delivery operations in-house. Management is considering outsourcing deliveries to a logistics startup with strong urban delivery capabilities. Which one of the following best reflects a strategic benefit of outsourcing in the context of this Checkers Sixty60 scenario?

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Transferring all delivery risk to the startup means they will deal with customers directly, building the unique Checkers Sixty60 brand.

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Using the startup’s existing delivery infrastructure to quickly scale last-mile services while focusing internal efforts on order fulfilment and customer support.

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Replacing the startup with in-house riders after a year to reduce dependency.

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Outsourcing only the warehouse and inventory management functions, helping Checkers Sixty60 to cut costs and protect its brand.

Crowdly

Checkers Sixty60, an online grocery retailer, has seen rapid growth in online or...

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