" Although marketing research can be beneficial in a variety of situations, the decision to conduct research is not automatic " (Malhotra, 2012, p.45). Which of the following is the most compelling example of a situation where marketing research should be conducted?

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The cost of the research is high compared to the value of the additional information to be gained.

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The organisation already has sufficient data available in order to make a well-informed decision.

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Management has a negative attitude toward marketing research, and does not respect the views of its customers.

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The decision to be made is not of strategic importance to the organisation.

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The organisation has adequate resources to be able to collect the information and implement the findings.

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" Although marketing research can be beneficial in a variety of situations, the ...

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