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Jonathan Bradfield has been farming for 42 years and is currently the owner of L...
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Jonathan Bradfield has been farming for 42 years and is currently the owner of Limestone Hill, outside Bathurst in the Eastern Cape. Jonathan farms mainly with pineapples together with his sons-in-law, Anton Ferreira and Albert van der Westhuizen. In 2008, Bradfield also decided to branch out into the drying of pineapples. The decision was based on adding additional value to the pineapple fruit. At the time, it was a new idea and very unorthodox. To test the viability of the product, Bradfield dried a few pineapples using his biltong dryer and offered the community some product samples to receive feedback. To conserve electricity, Limestone Hill changed the drying process for the dried pineapple business unit in 2022. Instead of the initial electric dryers previously used, they now make use of wood-fired boilers, which heat an enclosed water system, in turn driving the radiators and circulating fans. This has brought about a significant reduction in their electricity usage. The wood used also releases lower carbon emissions and is sustainably sourced from neighbouring farms. With the change in drying processes, Limestone Hill followed a/n ____ corporate growth strategy.
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