We'll ask for their past research (especially observations, problem setting and creativity) to make sure we don't build the right solution to the wrong problem.

We'll start bulding a nice business presentation and a business plan, so that they feel they are getting real value for their money.

We'll propose short sprints, in a controlled Scrum framework.

We'll test feasibility first.

We'll first articulate what we want to learn, then how to measure it, then build prototypes and iterate until we reach the target acceptance criteria.