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The actual information pertains for the month of August.As part of the budgeting...

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The actual information pertains for the month of August.As part of the budgeting process,Alloway developed the following static budget for August.Alloway is in the process of preparing the flexible budget and understanding the results.

values are in $ActualStatic budget
Sales volume (in units)2000025000
Sales revenues10000001250000
Variable costs512000600000
Contribution Margin488000650000
Fixed costs458000450000
Operating Profit30000200000

The PRIMARY reason for low operating profit was:

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