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Jonathan Bradfield has been farming for 42 years and is currently the owner of L...
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Jonathan Bradfield has been farming for 42 years and is currently the owner of Limestone Hill, outside Bathurst in the Eastern Cape. Jonathan farms mainly with pineapples together with his sons-in-law, Anton Ferreira and Albert van der Westhuizen. Son-in-law Anton Ferreira has been farming with Bradford for the past seven years. Responsibility for the main farming activities was transferred to Ferreira in 2022. Ferreira was also responsible for the establishment and growth of the dried pineapple business unit of the farm. He has a background in water culture, so it was a natural progression to that side of the business. Bradfield gave Ferreira full rein in developing the product and establishing the necessary processes. Ferreira tries to instil trust and confidence in the workers on the farm. This not only allows the growth of skills and responsibilities among his employees, but also garners great team spirit. He often allows employees to form part of the decision-making process, and there is always open communication between all levels of management. Ferreira’s characteristics indicate that he fulfils the _____ managerial role, more specifically a/n _____ role well.
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