Chris, a marketing director, is faced with a decision about endorsing a new product. While the product is good, Chris knows that the advertising campaign might overpromise on its capabilities. The company is pushing for an aggressive marketing strategy to boost sales. From a consequentialist viewpoint, what should Chris prioritise?

Question

Answer

Whether endorsing the product is in line with his personal values

Answer

The adherence to marketing standards and avoiding deceptive practices

Answer

The potential success of the product and the benefits to the company

Answer

The technical accuracy of the advertising

Crowdly

Chris, a marketing director, is faced with a decision about endorsing a new prod...

Want instant access to all verified answers on moodle.telt.unsw.edu.au?