A. Design a short codesheet with five categories for a content analysis of this clip.

• At least one category should involve latent content.
• You do not need to actually conduct the content analysis, but you are welcome to.

B. Identify which categories you came up with involves latent content.

Advice: A content analysis counts things that happen in a movie clip, a newspaper article, a TV show, etc. To complete this assignment, think of things that might be important to know about this movie.

• For example, someone could argue the violent bank robbery in the movie might inspire violent bank robberies in real life. In order for someone to say the bank robbery is violent, researchers have to conduct a content analysis to determine how "violent" the scene actually is.

Content analysis is the first step of media effects research - the categories you design should only be about what is in the clip. For example, to determine if this movie clip is violent or not, I could count how many times the following occur:

1. Number of individual violent acts [count each punch, kick, gunshot, etc. as individual acts]: ___
2. Number of camera shots in which blood appears [camera shots are determined by editing breaks]: ___
3. Number of violent acts that lead to immediate death [character killed is not shown suffering]: ___
4. Number of violent acts that lead to eventual death [character killed is shown suffering]: ___
5. Number of violent acts that stem from retribution [e.g., Character A punches Character B because Character B punched first]: ___

Make sure to not ask questions like, "What color is the wallpaper?" That information is likely not important, so creating a category for it would probably not be meaningful.