7. Relies on individuals sharing their experiences or opinions about a product, service, or brand with others. Typically occurs organically, with satisfied customers recommending something to friends, family, or colleagues.

3. Companies communicate directly with consumers through various media, including mail, email, texts, and telemarketing. 

5. Involves disguising marketing messages as non-commercial interactions or events. It's designed to subtly influence consumers without their explicit awareness that they're being marketed to.

6. Using social media platforms and tools to promote a business and connect with existing and potential customers. It involves creating and sharing content, engaging with followers, analyzing results, and running advertisements. 

4. Using unconventional, low-cost tactics to create a big impact. It often involves creative, unexpected use of public spaces to elicit surprise or delight from passers-by and generate buzz. It's an example of undercover marketing strategies.

1. Branded goods or services are placed in movies, TV shows, or news programs, for subtle exposure to the viewing audience.

2. Consumers are encouraged to share information about a company's goods or services via the internet and it relies on social networks to spread its message by word of mouth, from consumer to consumer. It aims to deliberately create campaigns or content.