Reducing interruptions. A study published in the Information Systems Journal found that even short interruptions (such as clicking a Next button to go to another page for more content) can trigger users on a social ecommerce platform to change their task.

Lowering interaction cost . If the page loads new items continuously and quickly, without users having to press a button and wait for a new page to load, the interaction cost is diminished.

Improved posture: Thanks to the irresistible urge to "just scroll one more page," you'll never need to get up and move around again! 

Enhanced memory: With a constant stream of information bombarding your brain, you'll never forget anything ever again!

Improved focus -Infinite scrolling eliminates the need for pesky decisions like "what to click on next?" 

Well-suited for mobile devices. As Mobile viewports are small, users are already engaging in extensive scrolling (if they have something to scroll for), keeping their finger close to the screen and ready to swipe do

Reduced stress: No more anxiety about missing out on the latest content! Infinite scrolling ensures you'll see absolutely everything, even if it takes days