The use of dramatic irony makes the advert effective. The viewer knows that it is impossible to run from Johannesburg to Cape Town in four hours, but the person in the advert doesn’t know this. The advert uses dramatic irony to suggest that drinking the energy drink will make people think that they can accomplish the impossible.

The use of satire makes the advert effective. It is impossible for anyone to run from Johannesburg to Cape Town in four hours. The advert uses satire to mock anyone who believes that they can accomplish something that is so impossible.

The use of parody makes the advert effective. It is unhealthy for anyone to run from Johannesburg to Cape Town in four hours. The advert uses parody to poke fun at people who have completed a task that is so dangerous.

The use of hyperbole makes the advert effective. It is impossible for anyone to run from Johannesburg to Cape Town in four hours. The advert uses the hyperbole to suggest that drinking the energy drink will make viewers accomplish the impossible.