In 2008, Tesla launched Roadster, a high-performance sports car with lower prices than competitors and with zero emissions. It changed the image of electric cars available in the market until then. Tesla Motors was worth more than $1trn by 2022, more valuable than the world's nine next largest car companies. Which of the following statements best explains Tesla's strategy?

Question

Accepted Answer

It focused on being different and delivering a unique mix of value not readily available in the market.

Answer

It chose to focus on short-term profits before aiming for a more long-term value creation.

Answer

It focused on standardisation of products rather than product differentiation.

Answer

It chose to take it slow and scale up their production only after gaining massive profits.

Crowdly

In 2008, Tesla launched Roadster, a high-performance sports car with lower price...

Want instant access to all verified answers on moodle.lisboa.ucp.pt?