Company X manufactures and sells a single product A. The following information is available:

• Direct materials $ 1,22
• Direct labour (variable) $ 5,91
• Variable manufacturing overhead $ 5,89
• Variable marketing cost $ 4,47
• Fixed manufacturing cost $ 2.18

• Fixed marketing cost $ 2.32

Company X can outsource product A from an external company, at the same quality. In this scenario, the marketing fixed costs will remain unchanged, however if product A is outsourced there will be a reduction of 30% in the variable marketing costs. The fixed manufacturing costs refer to the manufacturing facilities that will be idle if product A is outsourced.

What is the maximum price that Company X is willing to pay for Product A without damaging the company's operating income?