A company is experiencing consumer confusion because its product has accumulated many additional features over time. Based on the concept of feature creep, which response would be most appropriate?

Question

Answer

Increase the price so consumers perceive the product as more valuable

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Remove all product features and rely only on branding

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Continue adding features because more features always improve consumer decisions

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Review whether additional features are increasing complexity and user confusion, and simplify where appropriate

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A company is experiencing consumer confusion because its product has accumulated...

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