Competitive

Rivalry or Competition with Apple

• High aggressiveness of firms e.g. Samsung and LG

• Low

  differentiation of products

• Low

  switching cost

Bargaining

Power of Apple’s Customers/Buyers

• Small

  size of individual buyers

High

buyer information

Bargaining

Power of Apple’s Suppliers

• Moderate

  to high number of suppliers

• Moderate

  to high overall supply

• High

  ratio of firm concentration to supplier concentration

Threat

of Substitutes

• Moderate

  to high availability of substitutes

• Low

  performance of substitutes

• Low

  buyer propensity to substitute

• High

  capital requirements

• High

  cost of brand development

• Capacity

  of potential new entrants