A Durban-based pharmaceutical firm experiences repeated delays in launching new products because of slow supplier feedback and lengthy design changes. Which one of the following sourcing practices would best reduce time-to-market?

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Increasing the number of suppliers involved in the design phase to compare multiple development alternatives simultaneously.

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Engaging key suppliers early in product development to share technical expertise and synchronise design timelines.

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Implementing shorter supplier contracts to allow faster switching when delays occur.

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Consolidating design and procurement decisions within the engineering department to reduce communication layers.

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A Durban-based pharmaceutical firm experiences repeated delays in launching new ...

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