Scenario 16.2. Use the following scenario to answer the questions. The manufacturers of Audacious Snacks are developing their promotional plan for the first year. They know they want to use an integrated communications strategy and are considering the use of advertising through TV and magazines, coupons, public relations, sales promotion, and viral marketing. They are not sure when to use each of these methods, however, and have asked for your advice.
Refer to Scenario 16.2. The makers of Audacious Snacks considered a new promotional method for their product. An individual-sized bag of Audacious Snacks was placed in the mailbox of college students as they came on campus in the fall. Along with the small bag of Audacious Snacks, the students received a coupon for $1.00 off their next purchase. They could receive another coupon for $3.00 off a full-size bag if they went online and emailed five friends at another college, telling them about Audacious Snacks. The friends could then go to a website and print a coupon for $2.00 off their next purchase. The individual-sized bags given to the college students are an example of which of the following? What about the emails to the five friends?

Question

Scenario 16.2. Use the following scenario to answer the questions. The manufacturers of Audacious Snacks are developing their promotional plan for the first year. They know they want to use an integrated communications strategy and are considering the use of advertising through TV and magazines, coupons, public relations, sales promotion, and viral marketing. They are not sure when to use each of these methods, however, and have asked for your advice. 
 Refer to Scenario 16.2. The makers of Audacious Snacks considered a new promotional method for their product. An individual-sized bag of Audacious Snacks was placed in the mailbox of college students as they came on campus in the fall. Along with the small bag of Audacious Snacks, the students received a coupon for $1.00 off their next purchase. They could receive another coupon for $3.00 off a full-size bag if they went online and emailed five friends at another college, telling them about Audacious Snacks. The friends could then go to a website and print a coupon for $2.00 off their next purchase. The individual-sized bags given to the college students are an example of which of the following? What about the emails to the five friends?

Accepted Answer

The individual-sized bags given to the college students are an example of sales promotion, and the emails to the five friends are an example of viral marketing.

Answer

The individual-sized bags given to the college students are an example of viral marketing, and the emails to the five friends are an example of sales promotion.

Answer

The individual-sized bags given to the college students are an example of sales promotion, and the emails to the five friends are an example of advertising.

Answer

The individual-sized bags given to the college students are an example of publicity, and the emails to the five friends are an example of sales promotion.

Answer

The individual-sized bags given to the college students are an example of sales promotion, and the emails to the five friends are an example of personal selling.

Crowdly

Scenario 16.2. Use the following scenario to answer the questions. The manufactu...

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