According to Jain (1989), when an organisation competes in multiple overseas markets, marketers are more likely to standardise the marketing mix when…

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their target markets have different physical, political, or legal environments

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they are competing against purely local companies

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their target markets are similar to one another

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their target markets have significant cross-cultural differences

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According to Jain (1989), when an organisation competes in multiple overseas mar...

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