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A marketing manager is tasked to run a product campaign with limited budget. The...

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A marketing manager is tasked to run a product campaign with limited budget. The goal of the campaign is to maximize the revenue generated from the target customers. The machine learning team has already built three models to predict the efficacy of targeting and shared the relevant metrics with the manager. But the manager needs to choose only one of these models. Which of the metrics do you think the manager should use to compare the models? Choose the most appropriate option.

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