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Bo is a purchasing manager of computer and software equipment for his company, w...
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Bo is a purchasing manager of computer and software equipment for his company, which employs about 500 individuals. He subscribes to the MIT Technology Review and several other trade publications that review computer hardware and software. In addition, Bo is an active user of online forums and often reads reviews that other purchasing managers post about different computer models. Bo spends about 1–2 hours each week reviewing information through these sources before making purchasing decisions. Bo is most likely in which stage of the consumer decision process?
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