Heineken is recognised as the world’s most valuable international premium beer brand. Which one of the following is an advantage of having a strong brand for Heineken?

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Provides the foundation stone of the marketing communication strategy.

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Serves as a warning against products that do not meet consumer standards.

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Assures consumers of a quality standard they can count on.

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Facilitates the identification of products when purchasing.

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Heineken is recognised as the world’s most valuable international premium beer b...

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