Which of the following BEST describes the difference between a customer who is genuinely loyal and one who is merely retained?

Question

Accepted Answer

A loyal customer has emotional commitment to the provider and would choose it over competitors even without financial incentives; a merely retained customer stays due to switching costs or inertia, not preference

Answer

A loyal customer makes more frequent purchases than a retained customer, generating higher short-term revenue

Answer

A loyal customer has been with the provider for a longer period, generating higher lifetime value regardless of engagement level

Answer

A retained customer is more profitable than a loyal customer because their continued patronage is guaranteed by contractual barriers

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Which of the following BEST describes the difference between a customer who is g...

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