Fire and Ice (Pty) Ltd is a beauty

salon located on the corner of Baard and Swan streets in Tshwane, Gauteng. This

salon is owned by Thembi, who took over the ownership two years ago. Thembi

aims to introduce the latest beauty treatments and to compete countrywide. To

do this, she needs to attract the right mix of somatologists with the necessary

experience and skills. To achieve Thembi's goals, the job advertisement should

meet the AIDA principle, clearly stating the job description and specification.

All job applicants should have a formal qualification in somatology.

Which

process would Thembi follow to ensure that she has the right mix of employees for

her salon?