How
did a well-known social psychologist, Robert Cialdini, learn about the
underlying principles of compliance?

Question

Answer

He did a study where he interviewed hundreds of salespersons

Answer

He did a thorough, academic literature review of the field.

Answer

He went undercover and temporarily took jobs in settings where gaining compliance is critical

Answer

He went undercover as a
customer looking for a used car and noted how different salesmen attempted to
sell various used cars to him

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