Experience only reflects the past. In order to innovate and set up new companies, this past is not going to be helpful in creating good companies. It is only by beginning the discovery process through design thinking workshops that one will be able to innovate.

Experience is the accumulation of trial and error, of observations and learning on the field. Design thinking is proposed as a systematic way to speed up this process of learning.

In order to increase the success of a product, it has to be made beautiful and cool. So thinking about this esthetic part is essential.

Customer experience is all about designing how the customer has to feel and think. Design thinking is a methodology to manipulate a customer’s thoughts.