What crucial oversight led to the failure of BIC's attempt to
enter the perfume market ?

Question

What crucial oversight led to the failure of BIC's attempt to
enter the perfume market ?

Answer

Overlooking the significant differences in consumer preferences between lighters and perfumes

Answer

Failing to secure partnerships with established perfume brands

Answer

Ignoring market research indicating low demand for luxury fragrances

Answer

Underestimating the importance of brand reputation in luxury markets

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