A Pretoria-based company, renowned for its beverages and household products, plans to launch a new eco-friendly product range to capture emerging markets in Southern Africa. Management has realised that its current functional structure causes slow decision-making and poor coordination between purchasing, logistics, and marketing. The company wants these functions to work together, from concept development through to product launch, to ensure quality, cost efficiency, and a shorter time-to-market. Which organisational design would best enable collaboration, shared accountability, and alignment across these departments?

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Answer

Establishing a matrix structure linking purchasing with other departments for joint planning, shared objectives, and collaborative decision-making.

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Outsourcing cross-departmental coordination to an external consultant who reports to the operations director.

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Maintaining functional independence to ensure each department retains authority over its own resources and timelines.

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Introducing quarterly information-sharing meetings between departments without changing existing reporting relationships.

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A Pretoria-based company, renowned for its beverages and household products, pla...

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