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Li, a top sales associate at Tech Solutions Inc., has consistently exceeded her quarterly sales targets, significantly contributing to the company's revenue. However, it's become known that Li often bypasses the company's ethical guidelines to close deals faster, such as omitting important product limitations or overpromising on delivery times. While her results are impressive, her methods have raised concerns among her colleagues and a few clients. Given deontology’s emphasis on adherence to rules and ethical principles, how should Li’s supervisor address her conduct?