You are planning a peer-to-peer campaign to reduce littering around campus bike racks. Which campaign concept most effectively combines a clear behavior, a specific location, and a peer-oriented tone?

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"Respect the rules: no littering allowed" posted on the university website

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"Join the sustainability club for a cleaner campus" advertised in emails

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"Love your campus, love the planet" printed on general campus posters

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"Park your bike, bin your trash" placed on signs next to bike racks

Crowdly

You are planning a peer-to-peer campaign to reduce littering around campus bike ...

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