In order for segmentation to be meaningful, certain criteria must be met. Which one of the following represents a requirement for meaningful market segmentation?

Question

Answer

The segment must be indifferent to separate marketing approaches.

Answer

The segment must be identifiable and measurable.

Answer

The segment must be difficult to reach so that competitors cannot target the same consumers.

Answer

The segment must be unstable.

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In order for segmentation to be meaningful, certain criteria must be met. Which ...

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