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Your Financial Management lecturer made the following statement: “The annual re...

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Your Financial

Management lecturer made the following statement: “The annual return on an

investment should not be used as overall objective to be pursued by a business”.

He then presented the following few reasons to support this statement and asked

you to

identify which ONE of the reasons is incorrect.

(a) 

Measures focussing on annual accounting and financial

indicators ignore risk.

(b) 

No distinction is made between cash flows generated

and profit earned.

(c)  

Returns on the short-term are encouraged at the

expense of the long-term development or the business.

(d)   Measures focussing on annual accounting and

financial indicators cannot be manipulated.

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