Case: MediTech Solutions, a mid-sized medical device firm, has traditionally developed incremental upgrades to its diagnostic tools by enhancing speed, user interface, and connectivity features. Recently, the firm invested in AI-driven, self-diagnosing wearable devices that could replace traditional diagnostics and allow remote patient monitoring. This project required new capabilities, partnerships with AI startups, and a shift from B2B to a mixed B2B and B2C model. How should MediTech Solutions’ new AI-driven wearable initiative best be classified in terms of innovation?

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Radical innovation due to market and technological disruption

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Incremental innovation within existing product architecture

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Sustaining innovation aimed at performance optimisation

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Incremental innovation within a new business model

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Process innovation with incremental impact

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Case: MediTech Solutions, a mid-sized medical device firm, has traditionally dev...

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