Rob is working in the
marketing team of a meat exporting company. The team is tasked with finding a
market for less popular cuts of meat. Rob is working on beef tongue. He has identified countries in Europe, South-East
Asia and South America that use tongue in their national cuisine. This is an example of which marketing step,
and what other steps does he need to complete?

Question

Rob is working in the
marketing team of a meat exporting company. The team is tasked with finding a
market for less popular cuts of meat. Rob is working on beef tongue.  He has identified countries in Europe, South-East
Asia and South America that use tongue in their national cuisine.  This is an example of which marketing step,
and what other steps does he need to complete?

Answer

It is an example of
segmentation. What he needs to do next is targeting, then positioning

Answer

It is an example of
targeting. What he needs to do next is positioning

Answer

It is an example of
segmentation.  Before that, Rob would
have selected target market(s)

Answer

It is an example of
targeting. What he needs to do next is segmentation, then positioning

Crowdly

Rob is working in the marketing team of a meat exporting company. The team is ta...

Want instant access to all verified answers on moodle.telt.unsw.edu.au?