Consider the list of multinational companies shown below tagged C1 to C7. Also consider the list of factors/concepts used for decision-making purposes listed below tagged F1 to F7.

Companies:

• C1: Apple (technology company that designs, develops and sells consumer electronics, computer software and online services)

• C2: Banco Santander (bank)

• C3: Inditex (clothing; flagship brand: Zara)
• C4: L’Oréal (personal care)

• C5: Lufthansa (airline)

• C6: Marriott International (hospitality company that manages and franchises a broad portfolio of hotels)

• C7: Walmart (retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores) 

Factors/concepts used for decision-making purposes:

• F1: Relevant costs

• F2: Relevant revenues

• F3: Opportunity cost

• F4: Avoidable cost

• F5: Supplier’s reputation

• F6: Sunk cost

• F7: Capacity constraint

Choose one of the companies and choose one of the factors/concepts and describe a situation requiring a decision that could possibly happen in the selected Company in which the selected factor/concept would be applicable. 

We are not expecting you to have a deep knowledge of the companies, instead we need you to give sound and meaningful examples that could be real.