Zara, a 15‑year‑old student attends a school session on healthy eating where they learn about the health effects of sugary drinks. As a result, they start to believe that reducing sugary drink intake is important and develop a positive attitude toward choosing water instead.The key components of the Knowledge Attitude Behaviour (KAB) model illustrated in this case are:

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Perceived susceptibility, perceived severity and relapse

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Acquisition of information, shift in personal beliefs, and subsequent modification of actions

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Observational learning, reinforcement and cues to action

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Self‑efficacy, behavioural capability and cues to action

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Zara, a 15‑year‑old student attends a school session on healthy eating where the...

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