Which statement is most likely true about idea
generation in the new product development process?

Question

Answer

Most companies set a limit for the number
of ideas generated to simplify the process.

Answer

Idea generation is usually followed by
procedures that reduce the total number of ideas.

Answer

Intrapreneurial programs enable customers to
contribute to the idea generation process.

Answer

Idea generation is most effective when it
occurs after idea screening.

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