What type of question(s) works to explain “Why did net income increase even though sales did not?”

Question

Accepted Answer

Why did it happen? What are the root causes of past results?

Answer

Will it happen in the future? What is the probability something will happen? Is it forecastable?

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What happened? What is happening?

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What should we do based on what we expect will happen? How do we optimize our performance based on potential constraints?

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