A cosmetics company launches an online campaign where every visitor receives a personalized quiz about their style, values, favorite activities, and what motivates them when choosing beauty products. Based on the quiz results, the website shows different product collections designed to match each shopper’s lifestyle and personal beliefs rather than their age or language.
Which type of personalization approach is being used in this scenario?

Question

A cosmetics company launches an online campaign where every visitor receives a personalized quiz about their style, values, favorite activities, and what motivates them when choosing beauty products. Based on the quiz results, the website shows different product collections designed to match each shopper’s lifestyle and personal beliefs rather than their age or language. 
 Which type of personalization approach is being used in this scenario?

Answer

Customizing experience according to technical knowledge or education level

Answer

Understanding interests, lifestyles, and attitudes to tailor product choices

Answer

Targeting customers based on their social media presence and follower count

Answer

Adjusting content based on language or cultural background

Crowdly

A cosmetics company launches an online campaign where every visitor receives a ...

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