Potato farmers, Thomas Bergh and his family, has partnered with Woolworths to deliver three delicious varieties of exotic potatoes from their Patrysvlei farm just outside Clanwilliam. Why would Woolworths most likely follow a strategy of supply base optimisation with their potato farm partners?

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Growing exotic potatoes in Clanwilliam can be seasonal; therefore, Woolworths must find more supplier partners of such potatoes.

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Woolworths has a supply strategy of building partnerships with local smaller suppliers, such as Thomas Bergh.

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The demand for exotic suppliers is promising in Woolworths’ upmarket segments, which necessitates increased supply.

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Cultivating potatoes is not that unique and therefore Woolworths can partner with any suitable suppliers.

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Potato farmers, Thomas Bergh and his family, has partnered with Woolworths to de...

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