Read the scenario below and answer question

The Zulu Warriors, a provincial rugby team with deep roots in KwaZulu-Natal, were recently acquired by a major corporate sponsor based in Johannesburg. As part of the acquisition deal, the team was relocated to Johannesburg to tap into a larger market and gain access to upgraded sports facilities. Along with the move, the team underwent a full rebrand. They were renamed the Jozi Titans, their traditional green-and-yellow kit was replaced with sleek black-and-silver uniforms, and their original Nguni bull mascot, symbolic of local heritage, was replaced with a stylised lion to align with Johannesburg's urban brand. Although many of the original players and coaching staff were retained, they were instructed to actively promote Johannesburg’s city culture and participate in city-branded marketing campaigns. However, the players, many of whom come from rural KZN communities, struggled to identify with the new image. Meanwhile, rugby fans in Johannesburg largely ignored the Jozi Titans, preferring to support long-established local franchises. The original KZN fanbase felt hurt and abandoned, leading to public backlash and widespread boycotts. As a result, the Jozi Titans struggled with low match attendance, difficulty securing local sponsorships, and growing dissatisfaction among players and staff.

• From the above scenario, identify components of forced identity and explain how these contribute to the lack of local support and other challenges the team faces.