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What is the central aspect to consider in MacDonald’s success when it has been ...

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What is the central aspect to consider in MacDonald’s success when it

has been expanding to global marketplace?

MacDonald's brand attributes were adjusted to reflect target audience’s state of mind

100%

MacDonald's invested in educating the target audience to have regular burgers as a

meal

0%

MacDonald's brand was already well-established and standardized before it entered to new

markets

0%

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